The second and final day of the ‘AInspire AI in Marketing Summit 2025’ took place yesterday at The Soaltee in Kathmandu. The event comprised two sessions, beginning with Sanaa Bousbai, co-founder of the Digital Institute in Morocco, followed by Parag Shrestha from Fusemachine. Additionally, Mike Harker, public affairs chief at the US Embassy in Nepal and Sanjay Silwal Gupta engaged in a one-on-one conversation.

Harker and Gupta underscored the relevance of AI in Nepal’s local context, pointing out opportunities that can be harnessed through it. Similarly, Bousbai engaged the participants by helping them explore AI-built tools.

Tokens of appreciation and certificates were distributed to speakers and sponsors.

Mahesh Swar, the president of NMA, said, “This is the beginning of AI in Nepal’s marketing. The progress of AI will help us work more quickly and efficiently. As a result, we can also increase our earnings through AI’s effective use.”